Brightly

Brightly is a community of eco-minded individuals looking to become more sustainable in their living practices. In 2021 I re-designed the entire community iOS app in partnership with Brightly's CEO as well as Brightly's Shopify storefront with a fully custom interface.

Brightly has a huge community of eco-minded folks looking to collaborate and discuss sustainable living. Features include:

The biggest challenge faced was how to onboard 10s of thousands of Instagram followers and an existing 6 thousand app users into a holistic chat app that included traditional chat features, but also discoverable articles, groups, challenges, podcasts and more.

We designed an entire ecosystem, with a warm embracing aesthetic partnered with a complex Reddit meets Discord meets Facebook Marketplace mobile platform.

+ iOS App UX/UI

+ Chat Rooms, Forums, Commenting and DMs

+ Followable Topics, Weekly challenges, and Articles

+ Integrated discoverable shopping of partner and Brightly branded products

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