THE CHALLENGE
A brand new user experience for buying and selling tokenized hotel rooms. Hoken had no website, no platform, no brand, no Story.
THE SOLUTION
Bridged the web3 + web2 gap and re-envisioned the hotel room buy & *sell* experience. Created an in situ seamless check-out experience akin to Metamask, a portfolio of rooms seeing gains/loss for selling potential
+ Creative Direction, Brand Guidelines, Brand Voice
+ Full Design System
+ Mobile first responsive web app
+ Presentations & Pitch Decks for partnerships and investors
+ UI/UX and Architecture
+ Clickable Prototypes
+ E-commerce landing pages
+ Advertisements — Video, Google Ads, Social
+ Onboarded and scaled a Global design team
How do you make a user experience that has yet to exist?
The complexity of designing a brand new user experience for something humans have not done yet cannot be overstated! The boldest places we sought to look were trading platforms with a keen eye for simplicity and minization.
We relied heavily on our experience having bought and sold NFTs in the web3 space and incorporated user testing and iteration to help grow the customer base.
We relied heavily on our experience having bought and sold NFTs in the web3 space and incorporated user testing and iteration to help grow the customer base.
